Konstantin Chaykin LOUIS ERARD X KONSTANTIN CHAYKIN Unfrogettable Purple

Louis Erard × Konstantin Chaykin Unfrogettable — when mechanics smile Collaborations by Louis Erard have always stood out for their boldness, but the project with Konstantin Chaykin is an entire universe of its own. Unfrogettable Purple turns time into play, fairytale, and art object. This is not a watch “about seriousness” — it’s a watch about character. ⸻ Concept: a watch as a character Unfrogettable personifies a fairy tale — the Frog Princess — filtered through Konstantin Chaykin’s imagination and Louis Erard’s contemporary vision. Instead of a conventional dial, there’s a “face” with a gaze, emotion, and personality. The watch lives with its owner: the eyes look back, the “blink” changes as time passes, and the crown-shaped winding crown underscores the royal theme. It creates a special sensation — as if mechanics have acquired a mood for the first time. ⸻ Design: color, texture, and play Unfrogettable Purple is instantly recognizable: • a deep purple, textured dial reminiscent of an exotic character’s skin; • two large “eyes” — one for hours, the other for seconds; • a central minute hand anchoring the design to classic watchmaking; • a top-mounted crown shaped like a miniature crown; • Grade 5 titanium — light, strong, and comfortable on the wrist. The purple version is the most theatrical and expressive. A watch impossible to overlook. ⸻ Mechanics: the regulator as an art object Inside beats a reliable automatic movement with regulator-style display: • hours in the left eye, • seconds in the right eye, • minutes via the central hand. Chaykin masterfully transforms the regulator from a technical solution into a visual language. Sapphire crystal, exhibition caseback, and a neatly finished rotor — everything is designed so the fusion of art and mechanics feels honest and evident. ⸻ Strap: Japanese aesthetics The strap is crafted from Himeji Kurozan leather — a material with the appearance of polished armor. Hand-finished, deeply lustrous, and unmistakably refined. Here, the strap doesn’t just complement the watch — it becomes part of the legend. ⸻ Limited production & collectability Each Unfrogettable version is released in a limited run, enhancing its appeal to collectors. For several years now, Louis Erard has shown how accessible mechanical watchmaking can become a true art piece. The Chaykin collaborations consistently sell out and grow scarce on the secondary market.